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Digital Marketing

Managing Negative Keyword Lists in 2023

What are negative keyword lists? Negative keyword lists are created to avoid unnecessary spending of your budget on poor quality and waste traffic. They are

BROAD MATCH VS EXACT MATCH KEYWORDS
Digital Marketing

Broad Match vs Exact Match Keywords

Despite Google heavily pushing broad match, it is not as good as they think it is. However, it is also important to consider that for

facebook ad tips and tips 2023
Digital Marketing

Facebook Ad Tips & Tricks 2023

Facebook has changed dramatically in the past 18 months. iOS 14 forced us to completely rethink our strategy when it comes to running profitable Facebook

shopify-marketing-hull
Digital Marketing

10 Shopify Marketing Ideas to Try

A great Shopify marketing idea to try is random gifts in packaging. Some examples of this could be including scratch cards or gift vouchers in

Digital Marketing

Tips & Tricks for creating Facebook Ads

For those first starting out, the Facebook ads interface can be a little scary and can seem like something difficult to understand, let alone start

GOOGLE-AD-TIPS-TRICKS-2020
Digital Marketing

The Best Google Ads Tips & Tricks 2020

Here’s a collection of Google Ad tips and tricks that we’ve discovered after managing over £200,000 on Google Ads this year: 1) Turn off Google

A few rambled opinions on SEO in 2020
Digital Marketing

A few rambled opinions on SEO in 2020

If you want to rank a website or page effectively in 2020 you should have a basic understanding of how code, databases, indexing, and basic

Is SEO overrated in 2020?
Digital Marketing

Is SEO overrated in 2020?

Being on the first page of Google’s Search Results is a goal for most businesses and it’s clearly beneficial to be there to drive traffic

HOW TO WRITE FACEBOOK ADS THAT GET CLICKS
Digital Marketing

How to Write Facebook Ads that get clicks

Creating Facebook Ads is a very straightforward and easy process, creating Facebook Ads that actually get clicked on and drive leads and sales is much

How To Learn Digital Marketing
Digital Marketing

So you want to learn Digital Marketing?

I see a lot of users on websites such as Reddit and Twitter asking how to learn Digital Marketing. Fortunately the barrier to entry is

beginners-guide-to-seo
Digital Marketing

SEO 101 (Beginner’s Guide to SEO)

Are you new to SEO and feeling overwhelmed? This guide is for small businesses or people who have very little SEO knowledge. It can be

facebook-ad-tips-2020
Digital Marketing

The Best Facebook Ad Tips & Tricks 2020

Here’s a collection of Facebook tips and tricks that we’ve discovered after spending over £50,000 on Ads this year: 1) The majority of placements have

Digital Marketing

How Social Ads Drive Revenue & Brand Awareness

The term “social ads” refers to a type of advertising that uses social networking services like Facebook and Instagram to promote products and services.  Since

digital marketing resouces list 2018
Digital Marketing

Digital Marketing Resource List 2018

We’ve put together a very lengthy resource list so you can enhance your Digital Marketing knowledge all in one place, without needing hundreds of sticky