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We are pleased to announce the launch of Leads4Franchises, the newest brand from Loud Digital. It does one job, on both sides of a franchise network. We help franchisors recruit new franchisees. We help those franchisees win more local customers. Expert-led Google and Meta advertising, built around the way franchise

It wasn’t long ago that “Search” meant Google. But in 2026, the landscape has shifted. Users aren’t just typing keywords into a search bar; they are having full-blown conversations with ChatGPT, asking Gemini for product comparisons, and getting travel advice from Perplexity. But if you look at your standard Google

At Loud Digital, our mission has always been simple: we help businesses cut through the noise and find their ideal customers. Over the years, we’ve worked across dozens of industries, but we kept noticing a recurring pattern in one particular sector. Accountants and tax professionals in the UK are facing

Edit: Our lists have been updated for 2025! The Google Display network has over 2,000,000 possible placements allowing you to reach a broad audience who may be interested in your services. Unfortunately the majority of them are poor quality and even worse some are spam websites committing click fraud. After

If you’re looking to run Google ad campaigns, one of the most important decisions you’ll need to make is choosing the right agency to manage your ads. With so many options out there, it can be overwhelming. How much does an agency charge for Google Ads? Agency fees can vary

Are you a tradesman looking to generate leads? Well, you’re in the right place. This no-fluff guide provides you with the exact steps to set up, manage, and optimise your Facebook ad campaigns. Sound good? Then get ready to expand your client base and grow your trade’s business with Facebook

In this post, we are going to explain the process we would recommend following in order to generate leads online as a tradesman in the UK. How to set up Google Search ads In this section, we are going to explain how to create a Google Search campaign for a

This post will detail 5 key plugins we recommend for your WordPress website. All of these plugins are key components in setting up a professional and safe website experience for you and your customers. From security to design, our recommended 5 plugins will help you to kickstart your brand-new WordPress

What are negative keyword lists? Negative keyword lists are created to avoid unnecessary spending of your budget on poor quality and waste traffic. They are important to a campaign because without them, your account will spend much of your budget on what is classed as “waste”. Examples of waste in

How to create a Google Discovery (Demand Gen) campaign in 2023 The first step in creating a Google Discovery (Demand Gen) campaign is to log in to the front end of Google Ads. Following this, you need to click ‘create campaign’ on the campaign’s menu. The next step is to

The first step in creating a Google Search campaign is to open the Google Ads editor. Unlike in other campaigns such as Shopping where you would use the front end of Google Ads, it is easier to create a Search campaign in the editor. Following this, you need to open

How to create a Google Shopping campaign in 2023 To create your Google Shopping campaign, your first step is to click the + to create a new campaign. From here, you should choose your campaign objective. You will be provided with a range of campaign objectives, such as sales, leads

Despite Google heavily pushing broad match, it is not as good as they think it is. However, it is also important to consider that for some businesses, broad match will get great results. A study performed by the PPC optimisation tool Optmyzr (view here) has studied over 2,600 PPC accounts.

Have a testing mindset. If you want to run ads on the META platform, you should have a testing mindset and be willing to test a wide range of creative formats. Some examples of things you can test include interests, broad, lookalikes, founder’s story, customer reviews, User generated content, us

Facebook has changed dramatically in the past 18 months. iOS 14 forced us to completely rethink our strategy when it comes to running profitable Facebook Ad campaigns. We’ve put together a list of tips and tricks that should help you improve your campaigns below: Broad Target is essential for lead

A great Shopify marketing idea to try is random gifts in packaging. Some examples of this could be including scratch cards or gift vouchers in the packaging of every 100th order, or the use of riddle cards for customers to solve on social media, which could then be rewarded with

Google has rolled out their Performance Max Upgraded update across any accounts running a Smart Shopping campaign recently. In accounts that don’t receive a huge amount of data, we’ve seen ROAS drop considerably. There’s an easy way to optimise your new struggling Performance Max campaign and bring back your old

For those first starting out, the Facebook ads interface can be a little scary and can seem like something difficult to understand, let alone start making money from, but thankfully, the reality is much simpler than it seems. In the following article, I’ll share a few tips and tricks that

Using effective podcast SEO is one of the most popular strategies for increasing your visibility on the internet. While experienced podcast listeners may go straight to an app like Spotify or Apple Podcasts, people new to the podcasting world often don’t know where to start. That’s where using SEO best

We recently worked with a client who had not changed their website design in over 10 years, it was barely mobile friendly and the product pages were a complete mess, the image below explains the situation much more clearly:   They were hesitant to change anything initially, as the product

If you want to rank a website or page effectively in 2020 you should have a basic understanding of how code, databases, indexing, and basic algorithmic principles. This will go a long way into understanding what impacts your ability to rank and how to improve. A lot of blogs really

It’s been just over a year since I started Loud Digital and my goal was to become a Google Partner. I recently received news from Google that I have demonstrated enough Google Ads expertise and earned my Partner status, badge and benefits. Finally I can display this cool looking badge

Generating high quality leads is tough, there’s lots of platforms that are meant to exist to make this easier such as Bark, Checkatrade & ApprovedIndex. Unfortunately there’s a huge amount of competition and the fees that come with the platform make them a very poor return on investment for most

This is a guide for all you small businesses out there that can’t afford SEO but would like to do a bit of DIY SEO. We’re going to focus mainly on Google My Business and hyperlocal marketing strategies. To start with setup listings on the following websites (and by setup

Being on the first page of Google’s Search Results is a goal for most businesses and it’s clearly beneficial to be there to drive traffic to a website.    However, Google is pushing the Organic Results further away. And when you factor in how competitive it can be to rank

Creating Facebook Ads is a very straightforward and easy process, creating Facebook Ads that actually get clicked on and drive leads and sales is much much harder! I audit a lot of Facebook Ad accounts every month, which gives me a good understanding of what works and what doesn’t work

I see a lot of users on websites such as Reddit and Twitter asking how to learn Digital Marketing. Fortunately the barrier to entry is very low providing you put the hours in. A lot of the highest quality resources are free, so you can build an effective understanding of

With the likes of Shopify it’s now easier than ever to start your own Ecommerce website. I’ve noticed a lot of websites tend to not follow common Ecommerce practices, after performing hundreds of Ecommerce UX Audits. I decided to put together a list of some of the more important things