How to create a Google Discovery (Demand Gen) campaign in 2023
- The first step in creating a Google Discovery (Demand Gen) campaign is to log in to the front end of Google Ads.
- Following this, you need to click ‘create campaign’ on the campaign’s menu.
- The next step is to choose the relevant objective. This will more often than not be leads or sales.
- When it comes to choosing your campaign type, you will need to choose ‘discovery campaign’ (Demand Gen).
- When prompted, you will need to enter the landing page into the website link box and name the campaign.
- Following this, you will need to select the most relevant conversion goal.
- Select the relevant location and languages.
- Next, you will need to set your bidding strategy and daily budget.
- You can then set a start and end date for your campaign, however, most of the time this will not be necessary. We also recommend adding content exclusions to exclude sensitive content and irrelevant topics.
- The next step is to create an audience using segments such as keywords, competitors’ websites, re-marketing audiences and interests. We would recommend using keyword lists of keywords from your Search campaigns as the most effective audience segment.
- Turn off optimised targeting as in our experience, leaving it turned on leads to a lot of waste and poor-quality traffic. Following this, press next to create the ads.
- Enter the landing page URL, add the relevant imagery, headlines, and descriptions, then press next (view official Google Ads specs for Discovery here: https://support.google.com/google-ads/answer/12563349?hl=en-GB)
- Following this, review the settings of the campaign and you can then publish it.
