PPC and Google Ads agency in Hull
More leads at a lower cost per acquisition, or more revenue at a stronger return on ad spend. Transparent fees, no long contracts, and a low-risk pilot campaign so you see the numbers before you commit.
- Google Partner and Microsoft Advertising Partner
- Fixed monthly fee, never a percentage of your ad spend
- You own your account, always
- Direct access to the specialist running your campaigns
5.0 rating from clients on Google
We’ll review your account and show you exactly where the spend is leaking. No obligation, no hard sell.
Or call 01482 770585. We aim to reply within the hour.
What to expect:
- No sales jargon. You'll deal directly with an expert
- A clear, honest view of what's working and what isn't
Certified & partnered
Paid search, done properly
Search advertising captures people who are already looking for what you sell. That intent is why it pays back faster than any other channel, and it is what this page is about.
Google Ads
Search for lead gen, Shopping and Performance Max for ecommerce, plus Display and remarketing. Certified across every campaign type, and sceptical of automation until your conversion data has earned the right to be trusted.
Microsoft Ads
Bing, Yahoo and AOL, often at a third of Google’s cost per click for identical intent. Lower volume, but frequently the cheapest leads in the whole account. We mirror your Google campaigns across and tune from there.
Looking for Facebook, Instagram or LinkedIn ads? Paid social works differently. It creates demand rather than capturing it, so it needs its own strategy, creative and measurement.
Prove it works before you commit
Paid search does not suit every business. Some industries are too competitive, and some margins are too thin. Rather than sell you a twelve month retainer and find out later, we start with a pilot campaign.
- A short, focused test on your best-margin service
- Real numbers, not projections
- An honest verdict at the end
What a genuine enquiry or purchase actually costs in your market, not an industry average.
How many leads a month, or what return on ad spend, your budget can realistically produce.
Whether the maths works once your close rate, margin or basket value are factored in.
A clear process, refined month on month
Audit & research
We audit your account and analytics, map your best-margin services and find where competitors are leaving gaps.
Build & launch
Campaigns built from scratch or restructured, with conversion tracking verified before a penny is spent.
Optimise
Search terms, negatives, bids and landing pages, tuned on real conversion data rather than platform recommendations.
Report & scale
A monthly report on leads, cost per lead and revenue. Then we scale what is proven and cut what is not.
How our Google Ads pricing works
No percentage of spend, no tiered packages you have to grow into. Here is exactly how the fee is decided.
A fixed monthly fee
Based on the hours your account genuinely needs: how many campaigns, how many locations, how complex the tracking. Quoted as a firm figure after we have looked at it.
Never a share of ad spend
Percentage pricing pays an agency more for spending more of your money. It rewards budget growth rather than return, so we do not use it.
No long tie-in
We suggest three to six months to judge paid search fairly, because it needs data. But you are not locked in, and the account is always yours.
What most clients spend. Management fees vary with account complexity, so a single headline price would be misleading. Ask for a quote and you will get a specific number for your account, along with a recommended ad budget and the cost per lead we think is achievable. If we do not think the return stacks up, we will say so.
Decisions made on data, not feelings
Whether you measure success in leads or in revenue, most underperforming accounts we inherit are not badly managed. They are badly measured. If conversion tracking counts the wrong things, or values every sale the same, every optimisation after that compounds the error.
We set tracking up properly first: server-side where it helps, enhanced conversions, Consent Mode v2 compliance, purchase and revenue values for ecommerce, and offline conversion imports when the sale happens on the phone rather than the website.
Which keywords produce leads and sales, not just clicks
True cost per acquisition and return on ad spend
Device and location performance
Revenue and basket value by campaign
Where enquiries or checkouts drop out
Which landing pages and products waste spend
Google Ads management across Hull and beyond
We are based in Hull and Beverley, and we run paid search for businesses across Yorkshire, Lincolnshire and the rest of the UK. Local knowledge matters for location targeting, radius bidding and knowing which competitors actually bid against you.
Hull
Beverley
Scunthorpe
Grimsby
Doncaster
York
Lincoln
Sheffield
Leeds
PPC case studies
Some of the businesses we have helped earn more from paid search.
Landing Page Rebuild for a Conservatory Roofing Company – Conversion Rate Optimisation (CRO)
The old landing page wasn’t doing the product justice. Its one job was turning traffic into enquiries, and the design kept getting in the way.
Spire Windows – Double-Glazing Web Design Case Study
Spire’s current website was over 6 years old. It suffered with WordPress plugin bloat (20+ plugins!), slow load times. Mismatched design and clunkyness.
Penerley Solicitors Web Design
While Penerley had a strong reputation in the legal world, their previous website didn’t really reflect who they are or the quality of service they offer.
Next steps in paid search
Google Ads audit
A structured review of your existing account: wasted spend, structural problems, tracking gaps and the quick wins, delivered as a written report.
White label PPC
We run Google Ads under your brand, with reporting you can put your logo on. No client contact unless you want it.
Your questions, answered.
How much does a Google Ads agency charge?
Our management fee is based on the time your account genuinely needs, not a percentage of your ad spend. That means the fee does not rise just because you spend more. We quote a fixed monthly figure after reviewing your account, and there is no long contract.
Do you charge a percentage of ad spend?
No. Percentage-of-spend pricing rewards an agency for increasing your budget rather than improving your return, so we do not use it. You pay a fixed monthly fee based on account complexity and the work involved.
What is a pilot campaign?
A short, low-risk test before any ongoing commitment. We build and run a focused campaign to establish your real cost per lead and how many leads a month you can expect. If the numbers do not work for your industry, we will tell you straight rather than sell you a retainer.
Is there a minimum contract?
No long tie-in. Paid search does need time to gather data, so we recommend a minimum of three to six months to judge it fairly, but you are not locked in and you always own your Google Ads account.
Who owns the Google Ads account?
You do, always. We either work in your existing account or set a new one up in your name. If we part ways you keep the account, the history and the data.
Our last PPC agency delivered poor results. What is different here?
We start with a free audit of your existing account and show you exactly where the spend is leaking before you commit to anything. You then deal directly with the senior specialist running your campaigns rather than an account manager relaying messages.
Do you only run Google Ads?
On the paid search side we run Google Ads and Microsoft Advertising, which cover Bing, Yahoo and AOL. We also run paid social on Facebook, Instagram and LinkedIn, but that is a separate service with its own strategy and measurement, so it has its own page.
Do you run Google Ads for ecommerce as well as lead generation?
Yes. For lead gen we optimise towards cost per lead and enquiry volume. For ecommerce we run Shopping and Performance Max, track purchase revenue rather than form fills, and optimise towards return on ad spend and profit. Same discipline, different success metric.
Do you work with businesses outside Hull?
Yes. We are based in Hull and Beverley and manage campaigns for clients across the UK, including Scunthorpe, Grimsby, Doncaster, York, Lincoln and Rotherham.
Get a free Google Ads audit
We’ll review your account, show you where the spend is leaking, and tell you straight whether we can help.