Paid social and Facebook ads agency in Hull
Facebook, Instagram, LinkedIn and TikTok campaigns that create demand, not just impressions. Built on real creative testing and tracked back to leads and revenue, by the specialist running your account.
- Meta, LinkedIn and TikTok specialists
- Fixed monthly fee, never a percentage of ad spend
- You own your ad accounts, pixels and audiences
- Creative testing built into every campaign
5.0 rating from clients on Google
We’ll review your Meta, LinkedIn or TikTok account and show you what’s draining budget and what’s worth scaling. No obligation.
Or call 01482 770585. We aim to reply within the hour.
What to expect:
- Where your creative and audiences are leaking budget
- An honest view on whether paid social suits your goals
Certified & partnered
Reach the customers who aren't searching yet
Search advertising captures people already looking for you. Powerful, but limited to existing demand. Most of your future customers don’t know you exist yet, and aren’t typing your service into Google today.
Paid social reaches them. It puts the right offer in front of the right people based on who they are and how they behave, creating demand rather than waiting for it.
That difference changes how it’s run. A cold audience rarely buys from the first ad they see, so a single ad judged in isolation almost always looks like it failed. We build campaigns as a sequence instead: earn attention, then convert the people who engaged.
Three stages, one system
- Reach. An offer that stops the scroll and earns attention from a cold, well-targeted audience.
- Engage. Retarget everyone who watched, clicked or interacted, building intent over days not seconds.
- Convert. Close the warm audience with the offer, the proof and the urgency to act.
The right platform for your customer
We recommend the platforms that fit your audience, not all of them at once. Most budgets start with Meta and expand only where the numbers justify it.
Facebook & Instagram
Meta is where most paid social budgets start. Unmatched targeting and reach across feeds, stories and reels, for lead gen and ecommerce alike.
LinkedIn Ads
The B2B channel. Target by job title, company size and industry when your buyer is a decision-maker, not a consumer.
TikTok Ads
Where attention is cheapest right now, if your audience and creative suit it. Native, entertaining content that doesn’t feel like an ad.
Remarketing
The engine that makes the rest pay. Re-engage everyone who interacted, across every platform, until they convert.
After people already searching for you? That’s paid search. Google and Microsoft Ads capture existing demand, and pair naturally with a paid social funnel.
The ad itself decides who sees it
Meta’s algorithm has become so good at finding buyers that the creative, not the audience setting, is what determines who your ad reaches. A better ad finds better people at a lower cost. That’s why we test relentlessly rather than setting and forgetting.
- Multiple angles and hooks tested every cycle
- Static and video, judged on results not opinion
- Higher-end video via our Hull production studio
Several opening angles per audience, because the first three seconds decide everything.
Static, video, carousel and UGC-style, so the winner is found not guessed.
Scale what works, kill what doesn’t, feed the learnings into the next round.
Prove it works before you commit
Your real numbers
What a genuine enquiry or purchase costs through paid social in your market, not an industry benchmark.
What actually converts
Which angles, formats and offers your audience responds to, so the ongoing spend is built on evidence.
An honest answer
Whether paid social suits your margins and goals. If it doesn’t, we’ll say so rather than sell you a retainer.
How our pricing works. A fixed monthly management fee based on the platforms and work involved, never a percentage of your ad spend. You’ll also need a separate creative and media budget, which we’ll recommend alongside a realistic cost per result. Ask for a quote and you’ll get specific numbers for your account, not a package price.
A clear process, refined month on month
Audit & research
We review your accounts and audience, map the funnel and decide which platforms fit your customer and budget.
Build & launch
Campaigns, audiences and the first round of creative built, with the pixel and conversion tracking verified first.
Test & optimise
Creative tested continuously, audiences refined, and budget moved to whatever is producing results.
Report & scale
A monthly report on cost per result, revenue and return. Then we scale the winners and cut the rest.
Measured back to revenue, not likes
Since iOS privacy changes, in-platform numbers overstate results and double-count conversions. If you trust Meta’s own reporting alone, you optimise towards inflated figures and scale the wrong campaigns.
We set up the Conversions API server-side, deduplicate against the pixel, and reconcile platform data against GA4 and your actual sales. Then the reporting shows what genuinely happened:
True cost per lead and per sale
Which creative drives revenue, not just clicks
Where the funnel leaks between stages
Return on ad spend by campaign
New versus returning customer split
Platform figures reconciled to real sales
Paid social case studies
Some of the businesses we’ve helped grow through Facebook, Instagram and beyond.
Qualified franchise leads at an £11.66 cost per lead
• Meta Ads · Franchise recruitment Qualified franchise leads at an £11.66 cost per lead A conservatory roofing brand wanted to recruit double glazing business owners as approved installers. We built a territory-led landing page and ran a Meta conversions campaign against it. The result: genuinely qualified leads, cheaply, with
A 51% lift in conversion rate for East Midlands Water Company
We rebuilt the three hero product pages and the homepage for this family-run water treatment business.
Landing Page Rebuild for a Conservatory Roofing Company – Conversion Rate Optimisation (CRO)
The old landing page wasn’t doing the product justice. Its one job was turning traffic into enquiries, and the design kept getting in the way.
Works well alongside
Google Ads & PPC
Capture the demand your social ads create. People who discover you on Facebook often search for you later, and paid search catches them at that moment.
White label social ads
We run Facebook and social campaigns under your brand, with reporting you can put your own logo on.
Your questions, answered.
How is paid social different from Google Ads?
Google Ads captures demand: it reaches people already searching for what you sell. Paid social creates demand: it puts the right offer in front of people who weren’t looking yet but fit your customer profile. The two work best together, but they need different creative, targeting and measurement, which is why they’re separate services.
Which platforms do you run paid social on?
Facebook and Instagram through Meta, which is where most budgets start, plus LinkedIn for B2B where job title and company matter, and TikTok where the audience and creative suit it. We recommend the platforms that fit your customer, not all of them at once.
How much does a Facebook ads agency charge?
A fixed monthly management fee based on the work your account needs, never a percentage of ad spend. We quote a firm figure after reviewing your goals and audience, and there’s no long contract. You’ll also need a separate creative and ad budget, which we’ll recommend.
Do paid social ads actually work for lead generation?
Yes, when the funnel is right. A cold audience rarely buys from the first ad, so we build campaigns as a sequence: an offer that earns attention, then remarketing that converts the people who engaged. Judging a single ad in isolation is the most common reason paid social gets dismissed.
What is a pilot campaign?
A short, low-risk test before any ongoing commitment. We run a focused campaign to establish your real cost per lead or cost per sale and whether the creative and audience convert. If the numbers don’t work for your business, we’ll tell you straight.
Who owns the ad accounts and pixels?
You do, always. We work inside your Meta Business Manager, LinkedIn and TikTok accounts, or set them up in your name. If we part ways you keep the accounts, the pixels, the audiences and the data.
Do you make the ad creative?
Paid social lives or dies on creative, so yes, we plan and direct it and test variations continuously. We produce static and simple video in-house, and for higher-end video we work with a Hull production studio. The winning creative is decided by results, not opinion.
Do you work with businesses outside Hull?
Yes. We’re based in Hull and Beverley and run paid social for clients across the UK. Social platforms aren’t local the way search is, so location matters less here than getting the audience and creative right.
Get a free paid social audit
We’ll review your Meta, LinkedIn or TikTok account, show you what’s draining budget, and tell you straight whether we can help.