Content marketing works by communicating with potential customers at the right opportunities. We can help you create buyer personas and develop a strategy that speaks to them through promotions and offers, throughout the customer journey.
Defining your customers is vital for providing them with the answers they’re after, for example your best selling customers may be men aged between 18-25 interested in running shoes. An article on why trainers aid arthritis is quite irrelevant, but an article on what trainers high profile Olympic stars use may attract their attention with a heavy use of social media marketing in the form of videos and info-graphics.
We find content opportunities through in-depth research on your industry and the current trends, which drives high quality relevant traffic to your website.