Franchise PPC & Google Ads agency
Win franchisee recruitment and customer leads at scale. We run Google Ads for multi-location franchise networks, with the structure and tracking to prove what each location and each pound delivers.
- Recruitment and customer campaigns at scale
- Consistent structure across every location
- Tracked to leads and franchisee applications
- Fixed fee, never a share of ad spend
5.0 rating from clients on Google
We’ll review your network’s Google Ads and show you where the spend is leaking. No obligation.
Or call 01482 770585. We aim to reply within the hour.
What to expect:
- Where your network's ad spend is being wasted
- A clear, honest view of what's working and what isn't
Certified & partnered
Paid search built for franchise networks
Running Google Ads across a franchise network is a scale-and-structure problem. Dozens of locations, two very different goals (recruiting franchisees and generating customer leads), and the constant risk of locations bidding against each other and driving up your own costs.
We build campaign structures that keep locations from competing, share learnings across the network, and report on each location’s cost per lead so head office can see exactly what’s working where.
We rank page one for ‘franchise ppc agency’ ourselves, so the expertise is demonstrated on our own account before it touches your budget.
Why franchise PPC needs specialist structure
The multi-location pitfalls that inflate ad costs.
No self-competition
Campaign structure that stops your own locations bidding against each other and inflating clicks.
Two goals
Separate, tracked campaigns for franchisee recruitment and for customer lead generation.
Location control
Per-location targeting, budgets and reporting, with head-office oversight of the whole network.
Shared learnings
What works in one territory rolled out across the network, rather than each location starting from scratch.
A clear process, refined month on month
Audit & research
We audit the network’s current campaigns and account structure, and map recruitment versus customer goals.
Build & launch
Campaigns built per location with a structure that prevents self-competition, tracking verified first.
Optimise
We optimise on real lead and application data, sharing winning approaches across locations.
Report & scale
Reporting on cost per lead and per application by location, then we scale what performs.
PPC case studies
Some of the businesses we have helped earn more from paid search.
Qualified franchise leads at an £11.66 cost per lead
• Meta Ads · Franchise recruitment Qualified franchise leads at an £11.66 cost per lead A conservatory roofing brand wanted to recruit double glazing business owners as approved installers. We built a territory-led landing page and ran a Meta conversions campaign against it. The result: genuinely qualified leads, cheaply, with
A 51% lift in conversion rate for East Midlands Water Company
We rebuilt the three hero product pages and the homepage for this family-run water treatment business.
Landing Page Rebuild for a Conservatory Roofing Company – Conversion Rate Optimisation (CRO)
The old landing page wasn’t doing the product justice. Its one job was turning traffic into enquiries, and the design kept getting in the way.
Franchise PPC questions, answered
How do you stop our locations competing against each other?
Campaign structure. We build location targeting and account structure so franchisees don’t bid against each other, which would otherwise inflate your own click costs across the network.
Can you run both recruitment and customer campaigns?
Yes. Franchise networks have two distinct goals, recruiting new franchisees and generating customer leads, and we run and track them as separate campaigns so you can see each clearly.
Do you work with networks nationwide?
Yes. We’re based in Hull and Beverley and run franchise campaigns for networks across the UK.
Scale your franchise network with paid search
We’ll audit your network’s Google Ads, show you where the spend leaks, and tell you straight whether we can help.