ABOUT EAST MIDLANDS WATER
East Midlands Water Company sell a variety of Water Treatment products such as Water Softeners.
They approached Loud Digital to help launch a new website & to create a Digital Marketing stragey to generate more sales & phone calls.
Their current website wasn’t mobile friendly and was based on a bespoke system that was showing it’s age, which lead to issues with usability & not being very mobile friendly.
We replatformed their website using Shopify to provide a much improved back-end experience for the office staff, whilst also enhancing the user experience on the front-end.
We had to manually create over 1,100 products as their bespoke system had no way of exporting data straight into Shopify. by utilising vLookups in Excel we managed to speed up this process but it still took over 100 hours for the product import alone.