ABOUT LA MENAGERIE
La Menagerie are a fast-growing e-commerce brand that sell charming laser-cut animal origami necklaces.
They approached Loud Digital to set up Conversion Tracking, set up Google Ads internationally and help restructure their Facebook Ads.
THE PROBLEM
Their conversions were being double-counted in Google Analytics, making their performance metrics very misleading.
Their Google Shopping Ads and feed were also very poorly optimised and utilised just one sole ad-group for all products, making granular optimisation impossible.
THE SOLUTION
We started by building their Google Ads account structure from scratch and in a scaleable way that could also be implemented in any other language. We utilised all the automation Google had to offer, such as Responsive Search Ads and Dynamic Remarketing.
We then helped implement the following:
- Facebook Dynamic Product Catalog
- Dynamic Product Ads
- Audience targeting
- AB Testing adsets to find the most profitable Ad copy and audience
- Google Analytics tracking
THE RESULTS
We got Facebook & Google Ads firing on all cylinders and halved cost per acquisition (CPA).
Here’s what the founder of La Menagerie had to say about our work:
Dan is a rare example of what you’re always looking for – the digital marketing person who can do it all. In terms of skills I’d recommend him highest for Google Ads, where across Shopping, Display and Search he knew his stuff and halved my cost per acquisition, but he also made sure Google Analytics and attributions were all in shape, and did fantastic and dogged work setting up FB audiences. He’s reliable, clear, nice, and talented – would definitely recommend, and will be working with him ongoing. – Rich Brown
