ABOUT MyWorkgear
Myworkgear are an online workwear retailer.
They approached Loud Digital to help launch new Digital marketing campaigns after being let down repeatedly in the past.
THE PROBLEM
Their previous campaigns weren’t generating many sales, and when they did generate sales, they weren’t profitable or even returning a profitable Return on Ad-Spend (ROAS)
They didn’t even have proper conversion tracking in place so they couldn’t actually attribute sales correctly.
THE SOLUTION
We started by rebuilding all their campaigns and setting up conversion tracking in Google and Facebook Ads to give their algorithm clean and accurate data to optimise towards.
We also purely focused on driving Sales and moving away from softer campaign goals such as Page Likes, as their previous agency had used their whole monthly budget on running a Page Likes campaign!
THE RESULTS
The impact was nearly instantaneous in terms of sales generated and hitting a profitable ROAS for the first time in over 6 months. We took over the campaigns in February and drove more sales in 10 days than the previous 4 months combined. As shown below.
Here’s what the founder had to say about our work:
Dan has been a breath of fresh air! I can now enjoy logging into our website and seeing an abundance of sales.
