How to get Performance Max (PMax) campaigns to perform like old Smart Shopping campaigns
Google has rolled out their Performance Max Upgraded update across any accounts running a Smart Shopping campaign recently. In accounts that don’t receive a huge amount of data, we’ve seen ROAS drop considerably. There’s an easy way to optimise your new struggling Performance Max campaign and bring back your old positive ROAS. First off go […]
Tips & Tricks for creating Facebook Ads
For those first starting out, the Facebook ads interface can be a little scary and can seem like something difficult to understand, let alone start making money from, but thankfully, the reality is much simpler than it seems. In the following article, I’ll share a few tips and tricks that might make the Facebook ads […]
Podcast SEO Best Practices: 5 Tips to Optimise Your Show
Using effective podcast SEO is one of the most popular strategies for increasing your visibility on the internet. While experienced podcast listeners may go straight to an app like Spotify or Apple Podcasts, people new to the podcasting world often don’t know where to start. That’s where using SEO best practices comes to the party. […]
A simple guide to Auditing Google Ads accounts in 2021
When I first get access to a Google Ads account to carry out an audit I break it into buckets to make it digestible. Account setup Conversion tracking – Check it’s tracking correctly, check the conversion figures match Analytics & what the client sees. Attribution settings – Check the attribution window, I prefer position-based in […]
The Best Google Ads Tips & Tricks 2020
Here’s a collection of Google Ad tips and tricks that we’ve discovered after managing over £200,000 on Google Ads this year: 1) Turn off Google Partners for instant CTR gains The Google Partner network typically has awful CTR compared with Google’s native network, disable the partner network to instantly boost your CTR (do check that […]
THERMOTEC BY SPIRE
ABOUT THERMOTEC BY SPIRE Thermotec by Spire are an insulated conservatory roofing company that transform conservatories into a space homeowners can enjoy in all weather. They approached Loud Digital to help launch a new website & to create a Digital Marketing stragey to generate leads. THE PROBLEM Their current website was informational-lead and not designed to encourage […]
An Introduction to Conversion Rate Optimisation, product page case study
We recently worked with a client who had not changed their website design in over 10 years, it was barely mobile friendly and the product pages were a complete mess, the image below explains the situation much more clearly: They were hesitant to change anything initially, as the product page above was still generating […]
LA MENAGERIE
ABOUT LA MENAGERIE La Menagerie are a fast-growing e-commerce brand that sell charming laser-cut animal origami necklaces. They approached Loud Digital to set up Conversion Tracking, set up Google Ads internationally and help restructure their Facebook Ads. THE PROBLEM Their conversions were being double-counted in Google Analytics, making their performance metrics very misleading. Their Google […]
VIP CREATIVE
ABOUT VIP CREATIVE VIP Creative is a Hull-based video production company. They approached Loud Digital with the goal of increasing their brand’s visibility. Specifically for users in Hull searching the web for Video Production. THE PROBLEM VIP Creative’s original website had a load time of over 15 seconds! This was due to a combination of using large file […]
KEGEL8
ABOUT KEGEL8 Kegel8 help people look after their pelvic floor through the use of their highly-rated pelvic toners. They approached Loud Digital to bring a fresh pair of eyes to their Google Ad account and try to increase efficiency where possible. THE PROBLEM Kegel8’s ad account has been running successfully for many years, but the […]