ABOUT KEGEL8
Kegel8 help people look after their pelvic floor through the use of their highly-rated pelvic toners.
They approached Loud Digital to bring a fresh pair of eyes to their Google Ad account and try to increase efficiency where possible.
THE PROBLEM
Kegel8’s ad account has been running successfully for many years, but the account was extremely complex in terms of structure and there was a huge amount of keywords, making analysis overwhelming and even the most basic account maintenance tasks troublesome.
The Click Through Rate had been in decline account-wide too, which was leading to much lower impressions than usual.
THE SOLUTION
We utilised the following to massively increase the Click Through Rates (CTR) to drive more traffic within the monthly budget.
- Ad Creative Optimisation (improving relevance and Ad Strength)
- Responsive Search Ads
- Negative Keywords
- Automated Bid Strategies
- Automated Ad Rotations
THE RESULTS
Once our solutions had been implemented, the Account Click Through Rate rose swiftly and went up by 36%! As shown below:
