ABOUT MILLIE AND RALPH
Millie and Ralph are a growing baby clothes retailer. They had just started their Ecommerce journey and needed help with a Digital Marketing Strategy.
They approached Loud Digital to optimise their website and build their Facebook & Google Ad Accounts.
THE PROBLEM
They completely relied on a Boosted Facebook post to drive sales, with no Facebook Pixel tracking setup!
Their website was missing the majority of Meta Titles and Descriptions, with very poorly structured product categories, harming their ability to rank effectively on Google.co.uk.
THE SOLUTION
We set up all the fundamental Digital Marketing platforms into their business such as Hotjar, Google Analytics, Facebook Pixel & Google Optimise.
We then implemented the following:
- Facebook Dynamic Product Catalog
- Dynamic Product Ads
- Audience targeting
- AB Testing adsets to find the most profitable Ad copy and audience
- Email Marketing Automations
- User Surveys and Heatmaps through Hotjar
- Google Analytics tracking
THE RESULTS
The results of our solutions above were astonishing… they’ve seen incredible month-on-month growth in terms of sales and profitability. Their monthly Return on Ad-Spend has gone from 0.33 to 3.71. The image below speaks for itself.
