ABOUT REGENCY WALL COATINGS
Regency Wall Coatings are Exterior Wall Rendering Specialists that had a very lacklustre website and a Google Ads campaign that had been bloated by misleading advice from Google Reps.
They approached Loud Digital to supercharge their ad account and website.
THE PROBLEM
Upon our initial audit, we discovered the following issues with their landing page:
- No Contact Form
- No Call To Action
- Not Mobile Friendly
- Not HTTPs secure
- No Google Analytics or Conversion Tracking
- Load times of over 8 seconds due to image sizes and no compression
THE SOLUTION
We decided to not only rebuild their Ads from scratch, but their website too… in the space of 24 hours (overwhelming amounts of tea were consumed).
We also did the following:
- We implemented Single Keyword Adgroups (SKAGs) to increase Quality score and CTR hugely for the small amount of keywords they were using
- We Created much higher quality Ads that used all available Headlines and Descriptions
- Setup Conversion Event Tracking
- Implemented Hotjar to analyse the customer journey
- Setup Google Analytics
- Setup Google Tag Manager
- Optimised PageSpeed to under 3 seconds on Share hosting.
- Setup a Google My Business page
- Reduced the number of fields on their contact forms to increase Conversions
THE RESULTS
They were averaging 2-5 leads per month at an average cost per lead of £270. Since we implemented our solution, their cost per lead has dropped to £16 and their monthly lead volume has increased by 800%. This has allowed them to grow rapidly over the past 6 months and expand their business.
