A simple guide to Auditing Google Ads accounts in 2021
When I first get access to a Google Ads account to carry out an audit I break it into buckets to make it digestible. Account setup Conversion tracking – Check it’s tracking correctly, check the conversion figures match Analytics & what the client sees. Attribution settings – Check the attribution window, I prefer position-based in […]
The Best Google Ads Tips & Tricks 2020
Here’s a collection of Google Ad tips and tricks that we’ve discovered after managing over £200,000 on Google Ads this year: 1) Turn off Google Partners for instant CTR gains The Google Partner network typically has awful CTR compared with Google’s native network, disable the partner network to instantly boost your CTR (do check that […]
The Best Facebook Ad Tips & Tricks 2020
Here’s a collection of Facebook tips and tricks that we’ve discovered after spending over £50,000 on Ads this year: 1) The majority of placements have terrible returns! The News Feed (specifically mobile) is by far the best performer for our clients. 2) Your audience & targeting is everything! It doesn’t matter how good your product […]