Few things impact the revenue of your ecommerce business more than your current Google rankings. Luckily, you can make a big difference to your SEO without breaking a sweat. From page optimisation to link-building, these four strategies will help you improve your rankings and boost your revenue.
Recommended reading: Don’t Get Lost in SEO Metrics and How To Rank #1
Optimise your product pages for high-converting keywords
Your products are revenue drivers for your business, but they can also turn Google off your website. Optimising your product pages is one of the best ways to boost your SEO and promote your brand — as long as you keep things user-friendly.
There are four key areas for you to optimise:
- URLs: Include your primary keywords, but keep your URL short and sweet. Check out this article for URL best practices
- Title tags: The most important part of on-page SEO, you need to add your main and secondary keywords
- Product descriptions: Your customers expect max description in min length. Incorporate keywords, but don’t stuff them in
- Images: You need to optimise both the file name and alt text of your product images, including your target keywords in each
For even more on how to optimise your product pages, check out the brilliant video from Neil Patel below:
Including customer reviews on your site
Customer reviews are more than a great promotional SEO strategy for your brand. They also help you build trust with your site visitors, increasing the chances of turning them into customers. Don’t trust me? Believe the stats:
- 88% of customers look at customer reviews when deciding on making a purchase
- 80% of people trust reviews as much as recommendations from family members
- 63% of shoppers are more likely to buy from you if you have reviews on your site
The SEO benefit of including customer reviews is that they add extra content to your site. This helps Google to establish what your web pages are about, along with giving it data to help determine your ranking – positive reviews improve it and negative reviews damage it.
Customers also frequently Google review-related keywords and will want to see your site pop up for some all-important social proof.
For advice on how you can start including customer reviews on a WordPress site, watch the video underneath:
Increase the speed of your ecommerce website
Mobile searches have long since overtaken desktop searches and Google recognises this. In 2018 it went public with its intention to make page speed a factor in mobile searches. The result? That slow loading websites will have a low ranking. This makes improving the speed of your website an ideal SEO strategy for helping to promote your brand.
There are some easy ways to increase the speed of your website:
- Remove unnecessary plugins: Plugins add functionality to your website but they also damage its loading speed – the more you have the slower it is
- Use a fast ecommerce system: Your CMS makes a big difference to your website. Using an online store builder with maximum hosting uptime helps make your site faster — or then pay up for premium hosting. Check some of the biggest ecommerce platforms out before making a choice
- Add browser caching to your site: Caching stores data when someone goes to your website, meaning a saved version of your site can be loaded when they next visit. Enabling caching can improve your website speed by up to 300%
Watch the informative video below to learn more about the importance of site speed to your SEO strategy:
Use a link-building strategy to boost authority
Authority is one of the biggest ranking factors and links remain one of the best ways to increase it. An easy SEO promotional strategy is to use internal, external, and backlinks to boost your website. Here’s how to do it.
- Internal links: These links can help promote your content within your own website architecture. For example, you could write a blog post that links to your top product category. Articles like this are known as silo content
- External links: This is where you include links to authoritative sites and steal some of their standing with Google. One way of adding this to your ecommerce brand is to create a News section on your site, then write pieces where you link to relevant sites
- Backlinks: The golden ticket of links. It sees other websites linking back to your own. The SEO value is that it tells Google your site is worth linking to, improving your authority – if the backlinks are from quality sites. A guest post content exchange is a great way of securing backlinks
To find out even more about link-building and SEO, check out the great video underneath from SEO legend Rand Fishkin:
SEO is ever-changing, but its importance to your ecommerce brand remains the same. Using a proper strategy helps promote your business and drive more customers to your store. Now you know these four easy promotional SEO strategies, there’s nothing to stop you from boosting your rankings today!
