Google Ads Agency for Franchises

Franchise pay-per-click, or PPC for short, is a form of online advertising. It allows you to bid for ad placement on some of the biggest websites on the Internet, for example, Google and Facebook. Ad placement is defined as the location where a display ad will be shown.

Franchise PPC can be used to supercharge your franchise, whilst freeing you up to focus on building your franchise. White-label franchise PPC services help to take over the digital arm of your marketing efforts from franchisees, freeing you up to focus on building and growing your franchise. Due to being white-label, the digital marketing experts will work under your franchise branding. This means that despite the help you receive, there is no requirement to tell your clients about franchise PPC services as they are an extension to the existing team.

Franchise PPC is split into two options: franchisor PPC and franchisee PPC. Franchisor PPC adopts a centralized model in which the franchise’s corporate team take an active role in PPC campaigns. This contrasts with franchisee PPC which adopts a decentralized model that allows the franchisee to take a lead role in managing its ad campaigns.

Franchise marketing can be used in a variety of ways, however, with PPC services, the focus is on helping your franchise to dominate your local area. Some of the main benefits of using franchise PPC services are that it is low cost and saves the time of the franchise’s employees, allowing them to focus on other aspects of their business. The biggest benefit of using franchise PPC services is that it brings professional expertise, ensuring the business fulfils its potential.