How to Track AI Chatbot Traffic in GA4 (ChatGPT, Gemini & More)

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It wasn’t long ago that “Search” meant Google. But in 2026, the landscape has shifted. Users aren’t just typing keywords into a search bar; they are having full-blown conversations with ChatGPT, asking Gemini for product comparisons, and getting travel advice from Perplexity. But if you look at your standard Google Analytics 4 (GA4) reports, this […]