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A simple guide to Auditing Google Ads accounts in 2021

A simple guide to Auditing Google Ads accounts in 2021

When I first get access to a Google Ads account to carry out an audit I break it into buckets to make it digestible. Account setup Conversion tracking – Check it’s tracking correctly, check the conversion figures match Analytics & what the client sees. Attribution settings – Check the attribution window, I prefer position-based in […]