How to create a Google Shopping campaign in 2023
How to create a Google Shopping campaign in 2023 To create your Google Shopping campaign, your first step is to click the + to create a new campaign. From here, you should choose your campaign objective. You will be provided with a range of campaign objectives, such as sales, leads and website traffic to name […]
Broad Match vs Exact Match Keywords
Despite Google heavily pushing broad match, it is not as good as they think it is. However, it is also important to consider that for some businesses, broad match will get great results. A study performed by the PPC optimisation tool Optmyzr (view here) has studied over 2,600 PPC accounts. This software has looked at […]
8 Things You Should Be Doing On Facebook Ads In 2023
Have a testing mindset. If you want to run ads on the META platform, you should have a testing mindset and be willing to test a wide range of creative formats. Some examples of things you can test include interests, broad, lookalikes, founder’s story, customer reviews, User generated content, us vs them, before and after […]
Facebook Ad Tips & Tricks 2023
Facebook has changed dramatically in the past 18 months. iOS 14 forced us to completely rethink our strategy when it comes to running profitable Facebook Ad campaigns. We’ve put together a list of tips and tricks that should help you improve your campaigns below: Broad Target is essential for lead & sales volume. We found […]
10 Shopify Marketing Ideas to Try
A great Shopify marketing idea to try is random gifts in packaging. Some examples of this could be including scratch cards or gift vouchers in the packaging of every 100th order, or the use of riddle cards for customers to solve on social media, which could then be rewarded with a gift voucher. Both of […]
How to get Performance Max (PMax) campaigns to perform like old Smart Shopping campaigns
Google has rolled out their Performance Max Upgraded update across any accounts running a Smart Shopping campaign recently. In accounts that don’t receive a huge amount of data, we’ve seen ROAS drop considerably. There’s an easy way to optimise your new struggling Performance Max campaign and bring back your old positive ROAS. First off go […]
Tips & Tricks for creating Facebook Ads
For those first starting out, the Facebook ads interface can be a little scary and can seem like something difficult to understand, let alone start making money from, but thankfully, the reality is much simpler than it seems. In the following article, I’ll share a few tips and tricks that might make the Facebook ads […]
Podcast SEO Best Practices: 5 Tips to Optimise Your Show
Using effective podcast SEO is one of the most popular strategies for increasing your visibility on the internet. While experienced podcast listeners may go straight to an app like Spotify or Apple Podcasts, people new to the podcasting world often don’t know where to start. That’s where using SEO best practices comes to the party. […]
A simple guide to Auditing Google Ads accounts in 2021
When I first get access to a Google Ads account to carry out an audit I break it into buckets to make it digestible. Account setup Conversion tracking – Check it’s tracking correctly, check the conversion figures match Analytics & what the client sees. Attribution settings – Check the attribution window, I prefer position-based in […]
The Best Google Ads Tips & Tricks 2020
Here’s a collection of Google Ad tips and tricks that we’ve discovered after managing over £200,000 on Google Ads this year: 1) Turn off Google Partners for instant CTR gains The Google Partner network typically has awful CTR compared with Google’s native network, disable the partner network to instantly boost your CTR (do check that […]