How to Track AI Chatbot Traffic in GA4 (ChatGPT, Gemini & More)
It wasn’t long ago that “Search” meant Google. But in 2026, the landscape has shifted. Users aren’t just typing keywords into a search bar; they are having full-blown conversations with ChatGPT, asking Gemini for product comparisons, and getting travel advice from Perplexity. But if you look at your standard Google Analytics 4 (GA4) reports, this […]
Introducing Leads4Accountants: A New Way to generate leads for Accountants
At Loud Digital, our mission has always been simple: we help businesses cut through the noise and find their ideal customers. Over the years, we’ve worked across dozens of industries, but we kept noticing a recurring pattern in one particular sector. Accountants and tax professionals in the UK are facing a unique set of challenges. […]
Optimised Google Display Network placement list for UK businesses [Cheat Sheet]
Edit: Our lists have been updated for 2025! The Google Display network has over 2,000,000 possible placements allowing you to reach a broad audience who may be interested in your services. Unfortunately the majority of them are poor quality and even worse some are spam websites committing click fraud. After managing lots of Display campaigns […]
Understanding Google Ad Agency Costs in 2024: A Comprehensive Guide
If you’re looking to run Google ad campaigns, one of the most important decisions you’ll need to make is choosing the right agency to manage your ads. With so many options out there, it can be overwhelming. How much does an agency charge for Google Ads? Agency fees can vary considerably based on the type […]
Maximise Your Trade’s Business: Lead Generation for Tradesmen and How to Use Facebook Ads Effectively
Are you a tradesman looking to generate leads? Well, you’re in the right place. This no-fluff guide provides you with the exact steps to set up, manage, and optimise your Facebook ad campaigns. Sound good? Then get ready to expand your client base and grow your trade’s business with Facebook advertising. Why Facebook ads are […]
How to Generate Leads Online as a Tradesman in the UK
In this post, we are going to explain the process we would recommend following in order to generate leads online as a tradesman in the UK. How to set up Google Search ads In this section, we are going to explain how to create a Google Search campaign for a plumber. The first step when […]
5 Plugins we Recommend for a Brand-new WordPress Website
This post will detail 5 key plugins we recommend for your WordPress website. All of these plugins are key components in setting up a professional and safe website experience for you and your customers. From security to design, our recommended 5 plugins will help you to kickstart your brand-new WordPress website. SEO Framework – SEO […]
Managing Negative Keyword Lists in 2023
What are negative keyword lists? Negative keyword lists are created to avoid unnecessary spending of your budget on poor quality and waste traffic. They are important to a campaign because without them, your account will spend much of your budget on what is classed as “waste”. Examples of waste in your campaigns could be your […]
How to create a Google Discovery (Demand Gen) campaign in 2023
How to create a Google Discovery (Demand Gen) campaign in 2023 The first step in creating a Google Discovery (Demand Gen) campaign is to log in to the front end of Google Ads. Following this, you need to click ‘create campaign’ on the campaign’s menu. The next step is to choose the relevant objective. This […]
How to create a Google Search campaign in 2023
The first step in creating a Google Search campaign is to open the Google Ads editor. Unlike in other campaigns such as Shopping where you would use the front end of Google Ads, it is easier to create a Search campaign in the editor. Following this, you need to open the account you want to […]