An Introduction to Conversion Rate Optimisation, product page case study
We recently worked with a client who had not changed their website design in over 10 years, it was barely mobile friendly and the product pages were a complete mess, the image below explains the situation much more clearly: They were hesitant to change anything initially, as the product page above was still generating […]
A few rambled opinions on SEO in 2020
If you want to rank a website or page effectively in 2020 you should have a basic understanding of how code, databases, indexing, and basic algorithmic principles. This will go a long way into understanding what impacts your ability to rank and how to improve. A lot of blogs really push to get your website […]
It’s Official! We’re now a Google Partner!
It’s been just over a year since I started Loud Digital and my goal was to become a Google Partner. I recently received news from Google that I have demonstrated enough Google Ads expertise and earned my Partner status, badge and benefits. Finally I can display this cool looking badge on our website! It’s been […]
How to generate leads as a local business using PPC
Generating high quality leads is tough, there’s lots of platforms that are meant to exist to make this easier such as Bark, Checkatrade & ApprovedIndex. Unfortunately there’s a huge amount of competition and the fees that come with the platform make them a very poor return on investment for most businesses. The most effective way […]
How to do Local SEO Marketing in 2020 – Quick Wins
This is a guide for all you small businesses out there that can’t afford SEO but would like to do a bit of DIY SEO. We’re going to focus mainly on Google My Business and hyperlocal marketing strategies. To start with setup listings on the following websites (and by setup I mean complete every single […]
Is SEO overrated in 2020?
Being on the first page of Google’s Search Results is a goal for most businesses and it’s clearly beneficial to be there to drive traffic to a website. However, Google is pushing the Organic Results further away. And when you factor in how competitive it can be to rank on the first page let […]
How to Write Facebook Ads that get clicks
Creating Facebook Ads is a very straightforward and easy process, creating Facebook Ads that actually get clicked on and drive leads and sales is much much harder! I audit a lot of Facebook Ad accounts every month, which gives me a good understanding of what works and what doesn’t work across many different industries. The […]
So you want to learn Digital Marketing?
I see a lot of users on websites such as Reddit and Twitter asking how to learn Digital Marketing. Fortunately the barrier to entry is very low providing you put the hours in. A lot of the highest quality resources are free, so you can build an effective understanding of Digital Marketing in a relatively […]
How to Perform an Ecommerce UX Audit & Design Effective Product Pages
With the likes of Shopify it’s now easier than ever to start your own Ecommerce website. I’ve noticed a lot of websites tend to not follow common Ecommerce practices, after performing hundreds of Ecommerce UX Audits. I decided to put together a list of some of the more important things I typically check, when analysing […]
SEO 101 (Beginner’s Guide to SEO)
Are you new to SEO and feeling overwhelmed? This guide is for small businesses or people who have very little SEO knowledge. It can be hard to know where to start when it comes to SEO as there’s a million resources out there. The aim of this guide is to help you understand where your […]