How to Generate Leads Online as a Tradesman in the UK
In this post, we are going to explain the process we would recommend following in order to generate leads online as a tradesman in the UK. How to set up Google Search ads In this section, we are going to explain how to create a Google Search campaign for a plumber. The first step when […]
5 Plugins we Recommend for a Brand-new WordPress Website
This post will detail 5 key plugins we recommend for your WordPress website. All of these plugins are key components in setting up a professional and safe website experience for you and your customers. From security to design, our recommended 5 plugins will help you to kickstart your brand-new WordPress website. SEO Framework – SEO […]
Managing Negative Keyword Lists in 2023
What are negative keyword lists? Negative keyword lists are created to avoid unnecessary spending of your budget on poor quality and waste traffic. They are important to a campaign because without them, your account will spend much of your budget on what is classed as “waste”. Examples of waste in your campaigns could be your […]
How to create a Google Discovery (Demand Gen) campaign in 2023
How to create a Google Discovery (Demand Gen) campaign in 2023 The first step in creating a Google Discovery (Demand Gen) campaign is to log in to the front end of Google Ads. Following this, you need to click ‘create campaign’ on the campaign’s menu. The next step is to choose the relevant objective. This […]
How to create a Google Search campaign in 2023
The first step in creating a Google Search campaign is to open the Google Ads editor. Unlike in other campaigns such as Shopping where you would use the front end of Google Ads, it is easier to create a Search campaign in the editor. Following this, you need to open the account you want to […]
How to create a Google Shopping campaign in 2023
How to create a Google Shopping campaign in 2023 To create your Google Shopping campaign, your first step is to click the + to create a new campaign. From here, you should choose your campaign objective. You will be provided with a range of campaign objectives, such as sales, leads and website traffic to name […]
Broad Match vs Exact Match Keywords
Despite Google heavily pushing broad match, it is not as good as they think it is. However, it is also important to consider that for some businesses, broad match will get great results. A study performed by the PPC optimisation tool Optmyzr (view here) has studied over 2,600 PPC accounts. This software has looked at […]
8 Things You Should Be Doing On Facebook Ads In 2023
Have a testing mindset. If you want to run ads on the META platform, you should have a testing mindset and be willing to test a wide range of creative formats. Some examples of things you can test include interests, broad, lookalikes, founder’s story, customer reviews, User generated content, us vs them, before and after […]
10 Shopify Marketing Ideas to Try
A great Shopify marketing idea to try is random gifts in packaging. Some examples of this could be including scratch cards or gift vouchers in the packaging of every 100th order, or the use of riddle cards for customers to solve on social media, which could then be rewarded with a gift voucher. Both of […]