How to Write Facebook Ads that get clicks
Creating Facebook Ads is a very straightforward and easy process, creating Facebook Ads that actually get clicked on and drive leads and sales is much much harder! I audit a lot of Facebook Ad accounts every month, which gives me a good understanding of what works and what doesn’t work across many different industries. The […]
So you want to learn Digital Marketing?
I see a lot of users on websites such as Reddit and Twitter asking how to learn Digital Marketing. Fortunately the barrier to entry is very low providing you put the hours in. A lot of the highest quality resources are free, so you can build an effective understanding of Digital Marketing in a relatively […]
How to Perform an Ecommerce UX Audit & Design Effective Product Pages
With the likes of Shopify it’s now easier than ever to start your own Ecommerce website. I’ve noticed a lot of websites tend to not follow common Ecommerce practices, after performing hundreds of Ecommerce UX Audits. I decided to put together a list of some of the more important things I typically check, when analysing […]
SEO 101 (Beginner’s Guide to SEO)
Are you new to SEO and feeling overwhelmed? This guide is for small businesses or people who have very little SEO knowledge. It can be hard to know where to start when it comes to SEO as there’s a million resources out there. The aim of this guide is to help you understand where your […]
4 Easy Promotional SEO Strategies For Ecommerce Brands
Few things impact the revenue of your ecommerce business more than your current Google rankings. Luckily, you can make a big difference to your SEO without breaking a sweat. From page optimisation to link-building, these four strategies will help you improve your rankings and boost your revenue. Recommended reading: Don’t Get Lost in SEO Metrics […]
The Best Facebook Ad Tips & Tricks 2020
Here’s a collection of Facebook tips and tricks that we’ve discovered after spending over £50,000 on Ads this year: 1) The majority of placements have terrible returns! The News Feed (specifically mobile) is by far the best performer for our clients. 2) Your audience & targeting is everything! It doesn’t matter how good your product […]
INNATURE TEAS – ECOMMERCE WEBSITE
InNature Teas approached us with the goal of building a brand new Ecommerce website. Their current Magento 1.8 website was holding them back and they had a lot of downtime due to checkout issues. After analysing their products, we deemed Shopify to be a much better fit for their business. We exported their store and […]
The Simple Guide To Local SEO and How To Get Rank 1 on Google Maps
This guide is aimed at small businesses with little to no experience in SEO and requires very little technical ability to implement. Have you ever typed in a local search on Google and wondered how to get your business into the Google Maps snippets? If you don’t know what that is, go to Google and […]
ECOMMERCE GROWTH WITH FACEBOOK ADS
One of the first clients we took on was a catalogue-type website, selling a variety of products. They completely relied on Facebook Ads to drive sales. They were making a decent amount of sales per month, but didn’t have any conversion tracking implemented or a Facebook Product catalog! We implemented the following: Facebook Dynamic Product […]
Don’t Get Lost in SEO Metrics and How To Rank #1
We recently read a forum post asking for insight due to their website ranking 2nd and not first, even when they beat their competitor on all the major SEO metrics. It’s very easy nowadays to lose focus on what the overall goal is in SEO – Optimising your Website to increase it’s rank for a […]