Optimised Google Display Network placement list for UK businesses [Cheat Sheet]
Edit: Our lists have been updated for 2025! The Google Display network has over 2,000,000 possible placements allowing you to reach a broad audience who may be interested in your services. Unfortunately the majority of them are poor quality and even worse some are spam websites committing click fraud. After managing lots of Display campaigns […]
Understanding Google Ad Agency Costs in 2024: A Comprehensive Guide
If you’re looking to run Google ad campaigns, one of the most important decisions you’ll need to make is choosing the right agency to manage your ads. With so many options out there, it can be overwhelming. How much does an agency charge for Google Ads? Agency fees can vary considerably based on the type […]
Maximise Your Trade’s Business: Lead Generation for Tradesmen and How to Use Facebook Ads Effectively
Are you a tradesman looking to generate leads? Well, you’re in the right place. This no-fluff guide provides you with the exact steps to set up, manage, and optimise your Facebook ad campaigns. Sound good? Then get ready to expand your client base and grow your trade’s business with Facebook advertising. Why Facebook ads are […]
MyWorkgear
ABOUT MyWorkgear Myworkgear are an online workwear retailer. They approached Loud Digital to help launch new Digital marketing campaigns after being let down repeatedly in the past. THE PROBLEM Their previous campaigns weren’t generating many sales, and when they did generate sales, they weren’t profitable or even returning a profitable Return on Ad-Spend (ROAS) They […]
Facebook Ad Tips & Tricks 2023
Facebook has changed dramatically in the past 18 months. iOS 14 forced us to completely rethink our strategy when it comes to running profitable Facebook Ad campaigns. We’ve put together a list of tips and tricks that should help you improve your campaigns below: Broad Target is essential for lead & sales volume. We found […]
East Midlands Water Company
ABOUT EAST MIDLANDS WATER East Midlands Water Company sell a variety of Water Treatment products such as Water Softeners. They approached Loud Digital to help launch a new website & to create a Digital Marketing strategy to generate more sales & phone calls. THE PROBLEM Their current website wasn’t mobile friendly and was based on […]
How to get Performance Max (PMax) campaigns to perform like old Smart Shopping campaigns
Google has rolled out their Performance Max Upgraded update across any accounts running a Smart Shopping campaign recently. In accounts that don’t receive a huge amount of data, we’ve seen ROAS drop considerably. There’s an easy way to optimise your new struggling Performance Max campaign and bring back your old positive ROAS. First off go […]
Tips & Tricks for creating Facebook Ads
For those first starting out, the Facebook ads interface can be a little scary and can seem like something difficult to understand, let alone start making money from, but thankfully, the reality is much simpler than it seems. In the following article, I’ll share a few tips and tricks that might make the Facebook ads […]
Podcast SEO Best Practices: 5 Tips to Optimise Your Show
Using effective podcast SEO is one of the most popular strategies for increasing your visibility on the internet. While experienced podcast listeners may go straight to an app like Spotify or Apple Podcasts, people new to the podcasting world often don’t know where to start. That’s where using SEO best practices comes to the party. […]
A simple guide to Auditing Google Ads accounts in 2021
When I first get access to a Google Ads account to carry out an audit I break it into buckets to make it digestible. Account setup Conversion tracking – Check it’s tracking correctly, check the conversion figures match Analytics & what the client sees. Attribution settings – Check the attribution window, I prefer position-based in […]