38% more leads for Regency Wall Coatings after a website rebuild
We rebuilt Regency Wall Coatings’ website from the ground up. In the first month on the new site, lead volume rose 38%, and the rate at which visitors turn into enquiries rose too, so it was better conversion, not just more traffic.
enquiries in month one vs the month before
a higher share of visitors now convert
longer average time on the new site
A quality trade business with a website holding it back
Regency Wall Coatings applies protective exterior wall coatings for homeowners. The work is high-value and the craftsmanship is strong, but the old website wasn’t turning interest into enquiries at the rate the business deserved.
The site was doing the basics, but not the job. It looked dated, the path to enquiring wasn’t obvious, and it gave a homeowner little reason to trust a significant investment in their property. For a considered, high-ticket purchase, the website needs to build confidence and make getting in touch effortless. This one did neither well enough.
A site built to turn visitors into enquiries
Rebuild the website so it does one job well: convert the visitors already arriving into leads. That meant a clearer route to enquiry, stronger trust-building, a design that reflects the quality of the work, and a fast, mobile-friendly build, without changing the marketing that was bringing people to the site in the first place.
Because the traffic sources stayed the same, any lift in leads would come from the site itself doing a better job.
The rebuild, side by side
The clearest way to see the difference is the old site against the new one.
Where the extra leads came from
A clear route to enquiry
Enquiry calls-to-action are now obvious and repeated throughout the site, so a homeowner ready to get in touch never has to hunt for the next step.
Trust built for a high-ticket buy
Real project work, guarantees and credentials are surfaced prominently, giving homeowners the reassurance a significant home investment demands.
A design worthy of the work
A modern, professional design that reflects the quality of the coatings themselves, so the site earns confidence at first glance rather than undermining it.
Fast and mobile-first
A quick-loading, mobile-friendly build, because most homeowners browse trade services on their phones, and a slow or awkward mobile experience quietly loses enquiries.
We didn't change the traffic. We changed what it did.
The rebuild in a nutshell
Month one on the new site
Measured over the first month on the new website against the month before launch, with the same marketing and traffic sources running throughout. Leads are tracked as website enquiry form submissions in GA4.
- Lead volume up 38%
- Visitor-to-lead rate up 34%
- Paid Search leads up 33%
The two numbers that matter most sit together: leads rose 38%, and the rate at which visitors convert into enquiries rose by a similar margin. That second figure is the important one, it shows the growth came from a site that converts better, not simply from more people arriving.
Is your website costing you leads?
We rebuild trade and service websites to turn the visitors you already have into enquiries. Same traffic, more leads.