One of the first clients we took on was a catalogue type website, selling a variety of products, they completely relied on Facebook Ads to drive sales.
They were making a decent amount of sales per month, but didn’t have any conversion tracking implemented or a Facebook Product catalog!
We implemented the following:
- Facebook Dynamic Product Catalog
- Dynamic Product Ads
- Audience targeting
- AB Testing adsets to find the most profitable Ad copy and audience
- Email Marketing Automations
- User Surveys and Heatmaps through Hotjar
- Google Analytics tracking
The result of which were astonishing… they’ve seen incredible month on month growth in terms of sales and profitability, the image below speaks for itself: