We recently worked with 3 Ecommerce brands that wanted someone to come in and help with the day to day account management of their Google Ads. Our goal was to supercharge the Click Through Rates (CTR) to drive more traffic within the monthly budget.
We utilised the following to drive results:
- Ad Creative Optimisation (improving relevance and Ad Strength)
- Responsive Search Ads
- Negative Keywords
- Automated Bid Strategies
- Automated Ad Rotations
Implementing the above had the following results: